As reported recently in The Red & Black, this was the most recent poll in a series of general election polls conducted in Athens by the University of Georgia’s Survey Research Center within the School of Public and International Affairs.
With 47.7 percent of respondents in support of Kemp, he was slightly ahead of Abrams’ 46.3 percent. However, the 1.4 percent margin was within the margin of error of 2.8 points, which means the two are basically tied.
These results were verified by an unbiased third party, the Wason Center for Public Policy at Christopher Newport University in Newport News, Virginia, in order to ensure the polling process and the results were conducted accurately and fairly.
“Research shows that when polls are done well, they provide valuable information to different kinds of individuals and groups,” Auer said. “For example, public opinion polling on candidates help political campaigns to hone political messages and to understand candidates’ strengths and weaknesses in the eyes of different parts of the electorate.”
The SRC is a fairly new department, but with the success it has encountered, it has clear goals set out for its future.
Since 2016, the SRC has conducted 14 polls for the AJC, the Georgia Chamber of Commerce, the Georgia Association of Realtors and the Forsyth County Chamber of Commerce.
SRC polls are “cost effective and typically much cheaper than private sector polling firms,” Hood said.
Jake Truscott, a graduate student at UGA, is the supervisor and manager for the SRC. Most of his responsibilities center around general support for the employees of the department.
“There are a handful of universities across the United States that are heavily employed to conduct polling for major news syndicates, interest groups and political parties,” Truscott said. “My hope is that UGA’s SRC can develop itself into being a recognizably competitive research center employed by major groups across the U.S.”
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